When an event had little success in getting meaningful PR and social cut through in its first year, what can you do second time round? That was the question posed to us by Campo Viejo, the UK’s leading Spanish wine brand, and creator of London’s Streets of Spain festival.
Our response? Give it a theme which is rooted in the brand’s DNA. Contemporise all branding. Overhaul social channels. Reimagine event content and create a WOW experience to grab media and social attention. Did it work? Attendance was up by 140k to 300k. 100 pieces of quality coverage secured outside of listings. 10.9m reach and 100k engagements across social channels.