What we learnt at UC EXPO

Atomic recently attended UC EXPO at the ExCel centre in London in order to support our client Mitel and gain insight from thought leaders including Google. Other leading brands were also on hand to share their insights into the latest and greatest Unified Communication and Collaboration (UC&C) developments.

The event showcased brand new exclusive content and senior level insights from across the industry, however more so than other years, 2017, saw a greater focus on the critical agenda of the future of working in the country, as we look to move forward following Brexit.

Home to both professionals and customers, we saw this event as a great opportunity to hear from those who are at the coalface of UC&C. In partnership with Mitel, we developed and carried out an on the ground survey that sought to gain insight into respondents digital transformation. Stay tuned for the results.

AI was by far the most popular topic of discussion, with a captivating talk from futurist Ben Hammersley looking at the AI apocalypse and how organisations need to plan for the future with AI in the workplace. Noam Fine, General Manager at i.am+ also delved into this, sharing the stage with AI assistant AneedA to discuss how business communication is going to change. Whilst Simon Michael, Senior Technical Evangelist at Microsoft also shared his views on the role of Chatbots and AI as digital ice breakers.



Additional highlights from UC EXPO, which encompassed technology across Cloud and Unified Communications as a Service (UcaaS), Network Monitoring, Analytics, Security and Mobility, included:

• A panel debate on the future of work featuring Douglas Grierson from Vodafone, Michael Affronti from Fuze and Richard Ellis from Microsoft
• Lisa Dolphin from Mitel discussed how you can differentiate your customer service with UC
• A look at transportation telecommunications trends with John Purnell from the Society of Communications Technology Consultants
• A study of how UC needs to focus on people with Alan Baldwin of Applicable, an Arkadin company

By Rebecca Ramchandani