Atomic is a data-driven creative communications agency specialising in PR, Social and Digital solutions largely for consumer and tech brands. Through our pioneering use of sophisticated analytics, we create and run smarter programmes for our clients that generate more impact. And it works.
Analytics are at the heart of our methodology and our starting point for every engagement. We analyse vast amounts of data across all media landscapes including traditional and online media, bloggers, social channels and competitor activity to pinpoint the right strategy.
Critical insight doesn’t come from pressing a button. It comes from everyone in the team being trained how to read and analyse the information and data we pull to help our clients win.
ComContext™ is our proprietary secret sauce. It’s more than a tool and a methodology, it’s a way of life and a crucial part of how we are able to often achieve improvements of 100% or more across a variety of measures compared to our clients’ past programmes. Often on lower budgets.
Armed with our strategy, we move to creative and isolate the ‘big idea’ that will form the basis of the campaign. We then execute like superheroes.
With our approach we don’t just sit and hope it all goes according to plan. Our planning and attention to detail is meticulous to ensure we connect our clients to their audiences wherever they are via the most effective blend of earned, owned and shared media.
We use our tools to manage, measure and monitor campaign performance as we go. We find it’s a smarter way of ensuring we hit or surpass agreed KPIs and it also helps us to see any switches in competitor or media activity. Client service and team performance are managed via management reviews and procedures.
In a recent client satisfaction survey, 100% of clients would recommend our services. 9 out of 10 say that we go to them with new thinking and fresh ideas; three quarters of our clients told us we make a real difference to their business and 100% say we’re easy to work with. 9 out of 10 value our strategic input and the same number say we deliver on deadline AND deliver a high quality of work.
Our history began in 1999 in Silicon Valley. Our London office opened in 2009 and since then we’ve become one of the only agencies whose work has been recognised by digital, social and PR industry awards. We feature in PR Week’s Top 30 technology agencies, Top 50 Digital league and Top 150 Consultancies. We’re in the top 30 B2B PR Agency league according to B2B Marketing and we’ve been shortlisted by Social Buzz as Social Agency of the year for the past two years. In January 2016 we joined Grayling UK as their consumer brand and tech offer.