Carolyn Watt joins Atomic as the Managing Director Europe, co-Director, Global Digital

Carolyn Watt, a marketer with 10+ years' experience in strategic and tactical marketing, PR and digital communications, has joined Atomic PR as the Managing Director, Europe Co-Director, Global Digital. Carolyn was previously Founder and Managing Director of Yabber, Profero's social marketing division and the former Head of SEO, Digital PR and Social Marketing at WPP's Mindshare where she set up the SEO and earned media division incorporating online brand positioning, SMO (social media optimisation), analytics and tracking technologies as well as the design and creation of content. Previous clients include LG, Volvo, HSBC, 3, Talk Talk, Unilever, Nestle, Ford, Jaguar Land Rover, COI, Department of Health and Diageo.

Carolyn was also the Client Services Director at Netrank Ltd both pre and post Netrank's January 2008 acquisition by LBi and the Strategic Marketing Manager for Intel's first foray into services. This combines with five years' experience as a print, digital and broadcast journalist writing, editing and presenting news and features for a range of TV, radio and print media including the Guardian, The Sunday Times, Voice of America, GMTV, BBC, CNN, Sky and Channel 4.

Carolyn has a BA Hons in Politics, NCTJ accredited (National Council for the Training of Journalists) and a member of the Chartered Institute of Marketing (CIM).