What’s hot at IFA?

What's hot at IFA? We analysed the conversation from last year to unearth the issues that matter at IFA.

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Pokémon Go, Go, Go!

Working across a number of security companies we know only too well the value of data driven insights in building a credible story for the media. But it’s not often that we get the opportunity to deliver on killer coverage hijacking one of the world’s biggest news stories.
Love it or hate it, you’d have to be living under a rock not to know that Pokémon Go! Landed in the UK in July. I don’t think anyone could have predicted the extent to which the app saw coverage across the globe.

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It’s pop-up season!

Another year and another set of pop-ups have hit the capital’s streets, rooftops, parks and even lakes (*holds hand up*). It’s a competitive scene and standing out isn’t always easy but the formula of a successful event isn’t rocket science.

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Nine miles of Mobile World Congress later…

We’ve been to many a tech trade show at Atomic, but there’s no doubt that Mobile World Congress is a beast of a show in comparison. For the first time in the events 20-year history it surpassed 100,000 attendees. With just shy of 101,000 visitors from 204 countries flocking to the Fira Gran Via and Fira Montjuïc venues in Barcelona over the four day show.

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A diverse dialogue

I found out about the six-month internship at Atomic through Creative Access, a charity that aims to increase the representation of people from non-white minority ethnic backgrounds (BAME) in the media and creative industries.

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PRCA Awards Winner – Automotive Category

For our work on Avis - World's Best Driving Road

Atomic helps raise $12m for charity

On September 11th, Atomic helped host the 11th annual BGC Charity Day in London. BGC Charity Day commemorates the 658 Cantor and 61 Eurobrokers employees who lost their lives in the 9/11 attacks and the event’s purpose is to raise awareness and money for some fantastic charities.

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