Avis and Budget Group, Dell, Garmin, Alcatel, Ericsson, Nokia, Red Hat, Living Social, Hotwire.com – just a few of the companies who have benefited from Helen’s 15+ years in PR. Equally adept at domestic and international campaigns, start-ups and blue chips, she’s the architect, the planner, the analyst and the delivery supremo.
Over her 15+ years in PR Sarah has broken world records, delivered the world’s first food waste programme, managed high profile sponsorships such as the Wimbledon Championships and helped a number of her clients win awards for innovation and creativity. Specialising in local and global FMCG campaigns, she started out as a trade journalist, then went agency side and, before joining Atomic, worked in-house for Pernod Ricard and Treasury Wine Estates.
An expert in brand strategy who can still deliver a hard hitting news story blindfolded, Sue has led some of the world’s best loved brands to PR superstardom for over a decade. From heading up the 28 country European PR programme for British Airways for over four years to driving programmes for Hilton, Continental Airlines, Accor and Land Rover Jaguar to name but a few, Sue’s passion for great story telling has helped her clients get into media spaces they had previously only dreamed of.