“The results of this campaign surpassed our expectations and then some, with interest from across the globe. The £1bn headline number we identified has become the de facto data point for the potential EU research funding gap and has been quoted by everyone, from government officials to Brian Cox.”Daniel Hook, Managing Director, Digital Science
Digital Science is a young technology company at the intersection of research, science and publishing.
The challenge: Make senior decision-makers within higher education and government aware of its deep data expertise.
The solution: Brexit.
The strategy: Use the company’s wealth of data on research funding to drive the brand into the EU Referendum debate and connect with target audiences.
The execution: Publish and promote a hard-hitting data-led report on the implications of Brexit for the UK research landscape.
An integrated campaign spanned traditional media, public affairs, social media and direct mail. We created a headline statistic – £1 billion in EU research funding at stake – to act as the focal point of the campaign and achieve cut-through in the largest media event of the decade.
Post-Referendum, the campaign continued with Digital Science as a go-to commentator on ‘What next for research funding?’