How do you make a wine stand out amongst so much competition? Identify its unique story and make an emotional connection between this and the target audience.
For Brancott Estate, we focussed on the fact that it was the first Sauvignon Blanc to be planted in Marlborough, New Zealand. We then celebrated other first experiences in people’s everyday lives and enabled influencers around the world to take on their own ‘firsts’. From YouTube chef Donal Skehan’s first-time horse riding to lifestyle blogger Alastair Humphreys’ first time gliding, our campaign generated rich, emotional content that got people talking
Check out #BrancottFirsts for the content as well as Donal’s feature video below.
When was the last time you did something for the first time?