“From their analysis of our challenge to their strategic counsel and creative spark, Atomic more than delivered for Tribesports. Their role was pivotal in our success and we’re extremely proud of what we managed to achieve together.”Jenna Anians, President & Co-founder, Tribesports
A campaign for Tribesports that raised over £119k and proved to the world that there is a viable alternative to the $250bn global sportswear market.
Tribesports is one of the world’s largest social networks for sports people who can gather to motivate, celebrate and educate one another to improve in their chosen sports. With a membership of over 200,000 enthusiasts who, collectively, have completed over a million challenges, Tribesports felt the time was right to extend the brand into the $250bn sportswear market.
It wanted to launch the world’s first community-powered range of premium sportswear – sportswear designed by the community, for the community and up to 40% cheaper than leading brands. In order to move into production and make its ambition a reality, it needed to raise £30k in under 30 days via Kickstarter, a crowd funding website. This is our story.
Through our analytics, Atomic landed on three critical challenges to Kickstarter success:
#gamechanger – a platform we created because throughout sporting history there have been moments where individuals and teams have broken the mould. They often didn’t bow to convention and follow the accepted way. They questioned and challenged the status quo and found better, more efficient, more effective ways of doing things. This is how we wanted our audiences to view Tribesports’ ambition – a social sports community attempting to break the mould and, in so doing, taking on the Goliaths of sports brands.
Activation included an intensive influencer programme, video production and seeding, social content production and activation, community relations programme and extensive media relations.