Shares Rocket

SGI

The Idea

So, you’re one of the world’s leading supercomputing specialists. You haven’t done any PR in Europe for over a year. You want to get back on your audience’s radar, talking about what you’re good at – High Performance Computing. With no on the ground support in Europe you need an agency to get on it and pretty much self-generate success. You’ve got some pretty cool customers but you need to make the most of the ones who will talk. What do you do?

When SGI came to us that was pretty much the situation. So how did we answer their call? We pinpointed what we thought could be a game changing story. Our carefully orchestrated announcement of the completion of a project for the Atomic Weapons Establishment achieved widespread coverage…

The Results

… and directly led to a 17% jump in their share price. We toast their success.

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