When an event had little success in getting meaningful PR and social cut through in its first year, what can you do second time round? And again for year three? That was the question posed to us by Campo Viejo, the UK’s leading Spanish wine brand, and creator of London’s Streets of Spain festival.
Give it a theme that is rooted in the brand’s DNA. Contemporise all branding. Overhaul social channels. Reimagine event content and create a WOW experience to grab media and social attention.
Did it work? In our first year of working on it, attendance was up by 140k to 300k. We secured 100 pieces of quality coverage secured outside of listings.
OUR REACH WAS
and we achieved 100k engagements
across social channels.
During our second year, we had helped transform Streets of Spain into London’s largest festival with: