The Magic of Panto


When Skype agreed to headline sponsor the 2012 pantomime season with the largest pantomime producer in the world, Qdos Entertainment, we knew we needed to create some magic.

The Idea

Skype is a great way for families to share special moments – anytime, anywhere – so using the technological know-how of Skype we brought the wonder of panto to an audience unable to experience it in real life. We created the world’s first pantomime via Skype with a performance of Peter Pan for the children and families of Great Ormond Street Hospital (GOSH).

Our activity played out across national, regional, online and social media. We created a photo opportunity with panto dame and Strictly Come Dancing judge, Craig Revel Horwood, in full makeup, a dress and high heels at GOSH, with Peter Pan cast members and Captain Hook appearing via Skype.

Skype in the classroom, where teachers can collaborate with experts on projects using the video platform, is a key initiative of the brand so we hosted a masterclass with a pantomime dame who interacted with pupils and teachers via Skype.


GOSH patients and their families were invited to enjoy the world’s first live pantomime via Skype and were treated to a day of fun activity including face painting, a magician, a Punch and Judy show and a panto-themed seaside cut-out for photos and goody bags – memories which lasted beyond the day itself.

The PR Week Awards, European Excellence Awards and CIPR Excellence Awards loved the campaign as much as we did and we were shortlisted in 2013 for Best Technology Campaign at all three awards.

For us, the most important output was helping to create some magic for some very special people at GOSH who wouldn’t ordinarily have been able to enjoy panto. Within this we were able to bring to life the wonder of Skype in a way which hasn’t been created before.