World's First Ballet in the Sky

British Airways

How best to celebrate British Airways’ new Dreamliner flight between London and Moscow?

THE IDEA

To celebrate British Airways’ new Dreamliner flight between London and Moscow, we united dancers from Russia’s legendary Bolshoi Ballet and British classical superstar Katherine Jenkins for the world’s first ballet performance in the air. Lucky passengers on the inaugural British Airways flight were treated to a spine-tingling rendition of Somewhere Over the Rainbow, as performers from the oldest ballet company in the world took ballet to a whole new level. 130+ media hits and re-tweets from Piers Morgan and Nicole Scherzinger generated huge buzz and conversation.

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