Croatian National Tourist Board
WHEN THE Croatian National Tourist Board needed to create mass awareness and direct customer engagement in eleven European markets we created ‘Full of Life’ a themed event which brought celebrities together with Croatian ambassadors for a show stopping media opportunity.
WE HELPED Rocket Fuel, an online marketing technology firm that harnesses the power of artificial intelligence, usher in the future. By releasing new original research, newsjacking breaking national news stories and putting jet packs on thought leadership, we’ve established the largest share of voice in the space.
IT WAS year four of Jacob’s Creek’s sponsorship of the Wimbledon Championships and it wanted a different type of PR. It didn’t just want column inches of the year before, it wanted visible change. Change in how consumers viewed the brand. Change in how the brand viewed and used PR.
THE INTERNATIONAL Bristol Balloon Fiesta is famous for animating the western sky every year with a sea of colourful and enchanting hot air balloons, and 2015 was no exception. The event is a hotspot for families and provided the perfect audience to showcase the Power Rangers to their full potential and drive awareness for this children’s power brand in the lead up to their film launch planned for 2017.
WHEN MICROSOFT announced it was ending support for its server software Windows Server 2003 (WS2003), used by millions of small businesses worldwide, Zynstra spotted an opportunity. It wanted to convert SMEs to its ‘IT as a service’ solution but how to stand out from the crowd? We chose to take the high ground with our “How IT should be” campaign which fused thought leadership across traditional media, social channels, events and media partnerships. It delivered 45m impressions and the largest share of voice across the entire conversation beating giants HP and Dell.
WHEN TELEPLAN approached us with a view to improving their website as a lead generation tool, it also gave us the opportunity to overhaul its message and put customer benefits at the heart of its design. Within the first 12 weeks of the website going live, Teleplan received 30 new business leads and began moving up the search rankings with the keyword combinations we developed.
A MULTI-MARKET campaign which drove +50% awareness, +28% revenues, and created the first ever international network of Instagrammers.
WE GAVE an existing conversation a nitro-fuelled injection and generated £120,000 of sales, a PR reach of 500m and a 2000% increase in social engagement.